Core Themes


Futurecom 2007 Congress will discuss relevant issues on the communications world, the information treatment and their consequences, by evincing following points:

1. Increasing Customer Base through Broadband: Innovative Approaches to Overcoming Growth Barriers;


-Social Convergence Widening the Broadband Market
-The Operators’ Role in the Universalization of the Broadband Market
-Businesses according to Customers’ Needs: What stimulates or limits Market Growth
-Structural Changes in Billing Models and their Implications for Internet
-Content Production: Bringing Talent and Undertaking Together.

2. Competition and Business Growth: Standard and Regulatory Evolution Influencing Development;


-Fusions of Suppliers, Operators, Providers and the Competitiveness of the Communication -Sector
-Platform and/or Service Competition: What do Customers expect?
-The Other Side of Convergence: Google, YouTube, iTune, AppleTV, Zune
-Net Dissociation – More Services, More Competition and More Benefits for Customers
 -Neutrality Regulation in relation to Technology Evolution
-Convergence and Regulation in Other Countries.

3. Transferring Power to the Customer: Evolution of Technology and Competition;

-Customers’ Power through New Convergent Terminals Enabling New Demands
-Franchise Business Chain, a rather explored Market Niche? The SME’s Role
-Government Services closer to the Citizens, contributing to improve Citizenship
-Assistance Claims at Consumer Defense Organs: How do other Countries treat this Subject?
-Interactivity and Customers’ Participation in the Final Result
-New Service Models: How to achieve Low-Income Customers?
 -Low SMS Introduction Level in Brazil when Compared to Other Countries: Elasticity Demand x Prices
 -ERP Applications for SMEs as New IT and Telecom Market Niche
-Digital Life: Status of this Market in Brazil and in the World
.

4. Communications, Content and Evolution of Business Models: Winning the Customer at Different Enterprise Segments;

-Significant Productivity Gains through Communications for Large- , Medium- and Small-Sized Companies: New Revenue Generation for Companies through Applications and New Services
-Bank Model as Case for Business Model Change using the Internet
-Changes in the Publicity Segment: Google, Yahoo Cases 
-Corporate Governance
-Successful Cases of Several Sectors using Communication and Content in their Businesses


5. Tax Reduction: A Breakthrough Proposal to Enable Growth;

-Creative Action Kinds Toward State Governments and City Halls to Expand Broadband and Electronic Government
-Competitive Brazil: Discussions to reduce Burocracy, to increase Efficiency and to reduce Taxes 
-Taxation as Obstacle to the Development of Brazil and Competitiveness Reduction
-Digital Cities and Digital Inclusion: Successful Cases and the Challenges for their Implantation
-Tax Reversion to Digital Inclusion Programs and Community Development
-Investment Attraction to Communities with Communications Infrastructure


6. Radio Broadcasting and Telecommunications: Communications and New Business Models to tackle Convergence;


-Partnership or Competition with Operators and Content Providers?
-User Friendly Multifunctional Terminals: Making Service Convergence Easier
-Alternatives to Users with Convergent Services and Applications
-Digital TV, IPTV and Convergence: Telecom, IT and Radio Broadcast Participation in the Increase of Customers’ Base


7. Internet: Creating New Experiences, New Communication and Business Concepts.

-Challenges of Internet-Based Business Models
-SMEs’ Market as Propeller for  Internet-Based Services
-Electronic Commerce and Internet-Based Business Growth
-Can Virtual and Relationship Communities (Orkut, Second Life, Warcraft) introduce New Business Kinds?
-Internet Education and the Traditional Teaching Methods: The Search for Balance and Wider Range for Citizenship Education
Digital TV and the Strategy to bring Internet to a Larger Population Number